PROOF MEMOFLORIDA · PAVER SEALING · 22 MONTHS

KB proof-lab field notes: $1.609M tracked over 22 months and 3,383 dormant leads identified.

This is not a buyer-facing success story. It is a source-backed baseline memo from one internal proof lab.

$1.609M

Revenue tracked

over 22 months

3,383

Dormant leads identified

reviewed pipeline baseline

132

Won deals snapshot

GHL pipeline review

$187,788

Tracked won revenue

snapshot, not a guarantee

$49.89

Meta CPL

post-optimization

$4,989

Monthly ad spend

average

The leak audit

The baseline before.

Lead volume

Before: 100–150 new inquiries/month from Meta Ads

After: Same — but most went unanswered

Response time

Before: 4+ hours (end of day)

After: Missed the window where homeowner was ready to book

CRM

Before: Contacts sat in GHL, no automated follow-up

After: 3,383 dormant leads were identified in the reviewed pipeline

Revenue visibility

Before: Invoicing was manual, tracking was spotty

After: No clear picture of how many closed vs. slipped

Ad spend efficiency

Before: $4,989/month on Meta

After: Leads came in but the system could not catch them all

System install

What we installed.

A proof-lab operating layer. Not a final public results claim. The numbers below separate observed baseline, tracked revenue, and scenario math.

AI Voice Agent

Answered every call. Booked jobs. Collected homeowner info. 24/7 coverage.

Lead Routing

Every new inquiry routed to the right crew based on territory and availability.

SMS Follow-Up Sequences

Automated texts within 2 minutes of any missed call or form fill.

Dormant Lead Review

CRM review identified 3,383 leads 30+ days cold for recovery planning and scenario math.

Revenue Dashboard

Real-time view of every lead, every stage, every dollar booked.

Meta Conversion Optimization

Fed booking and lead data back to Meta. Algorithm learned what a qualified lead looks like.

Revenue math

The math, separated from realized revenue.

Dormant leads identified \times scenario conversion \times avg. job value 3,383 \times 10% \times $1,342 = $ 453,998.6 Scenario math only. This is not realized revenue and not a promised outcome.

Tracked revenue baseline over 22 months $1,609,000 This is the tracked account revenue baseline, not a claim that all revenue came from dormant lead recovery.

Proof boundary: KB is being used as a live proof lab and baseline source. Do not treat this page as a guarantee of future client results.

Internal field note
Home service proof lab · baseline and scenario math kept separate

A note on the numbers

These figures are specific to KB Sealing as an internal proof-lab baseline. The $1.609M figure is tracked revenue over 22 months. The 3,383 figure is dormant leads identified in the reviewed pipeline. Scenario math is labeled separately from realized revenue. We do not present this as a guarantee of identical outcomes for other businesses.

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